Naked Eye - ethnographic researchers and filmmakers. Insights and human stories to drive change in climate and health.

About

Naked Eye are ethnographic researchers and filmmakers. We reveal how people think, feel, and behave uncovering insights that make human stories relatable and impactful.

We've worked in over 30 countries partnering with local filmmakers and researchers on a range of projects for government departments, charities, global consultancies, multinational corporations, investors and climate tech start-ups.

SERVICES

Insight & Storytelling

Our research and filmmaking bring clarity and meaning to reports and data. We craft compelling stories that inspire audiences and create impact.

Ethnographic Research

We immerse ourselves in people's lives and communities, understanding how they see their world and uncovering cultural insights to help you connect with your audience.

Film & Documentary Production

We create emotive, high-quality films that bring your message to life.

Immersive Experiences (360 video)

We create unforgettable 360 video and VR experiences that captivate and engage.

Prototype testing

Our team has expertise in user-centered design enabling you to learn, iterate, and refine solutions based on face-to-face evaluations gathered on-site.

Workshops

We run workshops showing you how we use ethnography and storytelling to build organisation-wide empathy with key audiences.

Our Work

PEARSON

Improving child literacy

Naked Eye collaborated with developers, strategists and local partner organisations to carry out… READ MORE

ALNYLAM

Raising Awareness for Rare Diseases

Alnylam is pioneering biotechnology company. The business works closely with advocacy… WATCH FILMS

UNILEVER

Driving Water Conservation

Unilever’s €1bn Nature and Climate Fund includes water conservation projects in water-stressed… READ MORE

MICROSOFT

Evaluation of IoT Start-Ups

Microsoft Ventures team launched an IoT (internet of things) Smart Home Accelerator… READ MORE

HALEON

EXPLORING PAIN MANAGEMENT

Naked Eye teamed up with local researchers in Nigeria, Indonesia and Brazil… READ MORE

DEPAUL

Addressing Youth Homelessness

Depaul UK is the largest national youth homelessness charity in the UK. AstraZeneca… READ MORE

HEALTHCARE

Stories of resilience

“It always seems impossible until it’s done.” This was the inspirational message a healthcare company wanted to… READ MORE

AMAZON

Improving User Experience

Naked Eye conducted a series of in-situ usability sessions to evaluate how older adults interacted with a next-generation… READ MORE

GSK

360 Immersive filmmaking

360-degree virtual reality (VR) filmmaking is a powerful medium for storytelling… READ MORE

"The films are being used as part of an on-going customer closeness programme for our sales and marketing force. They have provided fantastic insight into the lifestyles of one of our key segments. Naked Eye worked under tight timelines and delivered great work. It was extremely well received by the team and the Marketing Directors at our headquarters in Los Angeles."

"The insights we’ve gained from Naked Eye has fundamentally changed the way we market our product. They will add approximately £6m to my sales over the next 12 months."

"Naked Eye's work literally took clinicians and commissioners into the world and lives of the population. This resulted in fundamental changes in communication styles and access channels to services."

"The outputs delivered by Naked Eye were outstanding. They have made significant in-roads in delivering on our core brand strategy. We have been able to bring these consumers to life to both internal and external stakeholders and drive behaviour change."

"Naked Eye are a passionate bunch - we like them. They cared about the work, understood the issues and brought us great insights into our audience which we shared across our organisation."

"The VR got excellent feedback. We used two headsets at the media event and several journalists tested them out. We’re planning to use them internally with employees around disease awareness initiatives and take them to Congress in November. It’s been well worth doing."

“Naked Eye team are literally the best at what they do. They can be dropped into any country in the world, build fast and meaningful relationships with people who often have very severe disease, and capture the most beautiful and amazing footage.”

“Naked Eye set the gold standard in my mind for ethnographic research, real life footage and the true burden of disease.”

CLIENTS

News

Impact Investors: contact us to book a workshop on how filmmaking, insight and storytelling supports evidence-led research and communications.

Delighted to have been selected as finalists at the PM Society Awards 2025!

Join us at THE FIX where we will lead a workshop on video ethnography and 360° immersive filmmaking.

Proud to be supporting the storytelling and filmmaking tent at THE HEAT festival. Get your ticket here.

Blog

CONTACT

nick@nakedeye.london

Naked Eye, Kings Works, Kings Road, Teddington, London, TW11 0QB.

At Naked Eye, we combine research and filmmaking to shine a light on stories that inspire action and drive success.
Get in touch to explore how we can help you engage your audience and support your ambitions.