We reveal human behaviour to help organisations understand people

Behavioural Insight | Communications Planning | R&D Innovation


Naked Eye is a team of ethnographic filmmakers and researchers. We use immersion and video to show you what people are doing, thinking and feeling, and VR to transport you to their world. We specialise in uncovering insights in established and emerging markets for the healthcare, technology and consumer industries.

Case Studies

Understanding people isn’t easy. It’s why we spend time observing what people do and how they do it. We listen hard to what they say and try to understand what they really mean. We use ethnography to reveal behaviour, and virtual reality to immerse you in their world. We use this expertise to uncover big, revealing truths. Ones that are relevant and meaningful to the people you’re trying to reach. Have a look at our case studies:

Behavioural Insight Communications Planning R&D Innovation All Case Studies


Client: McKinsey & Company
Client: Johnson & Johnson
Client: abbvie
Client: AstraZenica
Client: Microsoft
Client: AutoTrader
Client: Astellas
Client: BlackBerry
Client: amazon
Client: MARS
Client: Nesta
Client: Joseph Rowntree Foundation (JRF)
Client: National Health Service (NHS)
Client: NEW ERA
Client: Roche
Client: GlaxoSmithKline (GSK)
Client: Unilever
Client: 02
Client: Vodafone
Client: Food Standards Agency
Client: Cancer Research UK
Client: Department of Health
Client: Pearson
Client: Alnylam Pharmaceuticals
Client: Reckitt Benckiser (RB)


We are exploring and bringing to life stories of individuals living with genetic rare diseases in Spain, France and the UK.

EPIC Resilience – call for participation is now open.

Thank you to UX Healthcare team for the invitation to speak at their conference in London 20-22 June 2022.


Are Real-Life Human Stories Missing In Business Sustainability?

I recently completed (and passed!) The Cambridge Institute of Sustainability Leadership course. Ironically, the course ended the same week the UK hit record temperatures of 40°C. I hadn’t been a student in a long time and wasn’t sure what to expect. The programme …

Continue reading »

Continue reading


Naked Eye, Kings Works, Kings Road, Teddington TW11 0QB. United Kingdom

E: nick@nakedeye.london