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Insights, observations, and stories from our fieldwork exploring human behavior and social change. .

“Are you worried about AI doing your work?”

Nick Leon November 11, 2025

The Most Meaningful Insights Come From Moments That Feel the Most Uncomfortable

Nick Leon November 11, 2025

Turning Observation Into Evidence

Nick Leon November 11, 2025

Stories That Shift Your Perspective

Nick Leon November 11, 2025

Finding Original Ideas for Healthcare Campaigns

Nick Leon November 11, 2025

Stories from Behind the Camera

Nick Leon July 25, 2025

Learning from a Doctor’s Shelf

Nick Leon July 25, 2025

Impact Investors: Engage Stakeholders with Emotion and Data

Nick Leon October 2, 2024

Ethnographic researcher conducting an interview in a local community.

China: 12 Tips Filming On Location

Nick Leon June 20, 2024

Climate tech start-ups

Impact Investing: Using Ethnography to Shine a Light on the Human Side of Impact

Nick Leon May 6, 2024