What is the impact of multiple sclerosis on mobility?

Client

Biotech company

The Challenge

Mobility means different things to everyone. For some people, it means being able to go on long runs or hikes, while for others it means being able to walk and perform their daily activities just like they always have. No matter what mobility means to different people, the ability to get from A to B is something that’s important to everyone. Our work aimed to bring to life patient behaviour to demonstrate the challenges people with MS faced in their day-to-day lives.

Ethnography

The team worked with patients in Canada, Germany, France and the UK producing a series of patient videos which provide a first-hand account of the issue of mobility.

Outcome

Local market films to support the campaign. The work supported medical education, patient and public awareness programmes on the importance of impaired mobility in MS.